Surviving COVID-19 Pandemic: Promotional Products Business Strategy

November 20, 2020

This is a time of innovation. This is a time of resilience!

The COVID-19 pandemic has compelled companies everywhere to rethink their way of doing business. Work from home, remote workforce, zoom meetings, social distancing, and the near-obsessive sanitizing have all become the norm. Everyone tries to avoid touching anything that they don’t need, when they are outside their homes. Even when they do, a quick wipe with sanitizer promptly ensues.

So, how do promotional products businesses stay relevant, when they actively rely on people touching, carrying, and using their products?

By thinking out of the box, just like other businesses, of course!

Consumers still need things. They are still buying things. Only their buying patterns have changed. So, promotional products businesses can stay relevant by giving consumers branded products that matter to them in the pandemic context. Here are a few product ideas.

1.    Facemasks

Pretty obvious, right?

Pens, notepads, caps, and hats won’t help you survive the pandemic. However, there is a meteoric rise in the use of facemasks. Although there’s no shortage of supply of facemasks anymore, they continue to be a commodity in high demand.

Branded facemasks offer two advantages as promotional products. Firstly, they would be used on an almost daily basis. Secondly, they are highly visible, thereby achieving the brand awareness objective.

2.    Sanitizers

Why stop at sanitizers? Go ahead and create complete care packages that include sanitizers, wet wipes, tissues, and stress balls.

Once again, these products are likely to be used routinely and have high visibility. The users’ trust in care products can translate into trust in the brand, significantly adding to brand equity.

3.    Home Exercise Equipment

No, we’re not talking about gym equipment like treadmill, elliptical machines, or stationary bikes. Think more cost-effective, like yoga mats, gym towels, or skipping ropes.

The work-from-home situation has drastically cut down people’s physical activities. This, in turn, is leading to a healthy lifestyle. Although many people want to make changes in their lives by working out at home, they often lack the equipment, or so they reason.

Branded workout products would work as an excellent reminder that they can work out using simple products. And, they can be the trigger that jumpstarts their at-home exercise regimen. They love the brand for thinking about their health.

4.    Utility Products

There are some things the pandemic has not changed. People continue to eat and drink. People are still stressed by work. So, things like water bottles and stress shapes continue to be relevant.

Stress shapes can be creative, depending on the brand being promoted. They can be shaped like fruit, burger, clock, or something else.

The pandemic is not the end. It’s a challenge. Overcoming this challenge will take some ingenuity and persistence. Hopefully, our ideas will help you do it.

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