The Promotional Marketing Association of Northern California is a 501(C)( organization. Gilbert Rd, Suite 124, PMB 155 Gilbert, AZ 85234 Because distributors work closely with many suppliers, they are aware of all the unknown risks that can arise in a seemingly simple transaction. Distributors are responsible for the quality of the products and their imprints, and must take care of all legal and logistical concerns. In addition, the distributor’s unique relationship with suppliers can expedite purchase orders and open up opportunities for additional initiatives.
In short, customers do not buy directly from suppliers because distributors provide essential services in the buying process that most customers would not have access to on their own. All promotional products distributors should have a plan to secure bank credit and plan for growth. Although each plan is different, they should all include a description of the business, an overview of the market, financial planning information, management structure and any supporting documents. With us, you will learn everything you need to know to make money selling promotional products and advertising specialties.
Any business that uses advertising is a potential customer for a promotional products retailer, from the local coffee shop to the largest Fortune 500 company. Hatcher recommends becoming a member of a promotional products organisation such as SAGE or ASI, which allows you to order products directly from manufacturers. Search business opportunity magazines, including Business Opportunities and Home Business, for promotional products direct sellers or franchises. The first known promotional items in the United States are commemorative buttons, dating back to George Washington’s election in 1789. Promotional items are tangible and generally useful items imprinted with an advertiser’s name, logo or message.
Today, many more promotional items are distributed by companies and organisations to target markets to achieve specific and measurable results. If you are thinking of entering the growing promotional products industry, there are several options for the small business owner. No matter how good a product is and how much it costs, if the supplier cannot deliver the product when the customer needs it, it is worthless. Starting a promotional products business is made much easier by the Distributors First programme with its contacts and support.
With the Distributors First programme for start-ups in the promotional products industry, all these things are within reach. Suppliers must submit ten ( orders from approved promotional products distributors. Become a member of the non-profit Promotional Products Association International (PPAI) or the for-profit Advertising Specialty Institute (ASI). Advertisers also use promotional products for trade show building, brand awareness, public relations, employee relations, events, dealer and distributor programmes, new customer acquisition, charitable programmes, employee achievement awards, new product introductions, internal incentive programmes, safety training, customer referrals and marketing research.